Marketing Guides for Local Businesses and AI Search
Straight answers to the questions business owners ask us most, written by Hitesh Lamba, who has run Million Global Leads since 2013.
What do these marketing guides cover?
These guides from Million Global Leads answer the questions local service businesses and growing brands ask before they spend money on marketing: what SEO costs, how to get more Google reviews, how Google Maps ranking works, where trades find leads, and how to appear in AI answers from ChatGPT and Google. Local businesses can book a free 15-minute marketing audit, and brands focused on AI search can review the 45-day AI Search Sprint.
Guides for local businesses
- Can Google Reviews Be Removed? What Google Takes Down and What StaysCan Google reviews be removed?
- Google Business Profile Optimization: How to Rank Higher on Google MapsGoogle business profile optimization means completing and maintaining every part of your free Google listing so Google can match it to nearby searches and customers pick you over the next result.
- How Much Does SEO Cost? An Honest Answer for Local BusinessesHow much does SEO cost?
- How to Get More Google Reviews for Your Local BusinessYou get more Google reviews by asking every customer right after the job and sending a direct link that opens the review form in one tap.
- How to Get Real Estate Leads: A Practical Playbook for AgentsIf you want to know how to get real estate leads, start with the people who already know you: your sphere of influence, your past clients, and the referrals they send.
- How to Get Roofing Leads That Turn Into Signed JobsIf you want to know how to get roofing leads that turn into signed contracts, build demand you own first: a complete Google Business Profile, steady reviews and photos of finished jobs, service and city pages on your website, and referral partners who send you work.
- Is SEO Worth It? An Honest Answer for Local BusinessesIs SEO worth it?
- SEO vs PPC: Which Should a Local Business Pay For First?SEO vs PPC is a choice between earning a spot on Google and renting one.
- What Is a Marketing Agency? A Plain Guide for Local Business OwnersWhat is a marketing agency?
- What Is Local SEO? A Plain-English Guide for Business OwnersWhat is local SEO?
- How Do Law Firms Get Clients? A Plain Guide to Legal MarketingHow do law firms get clients?
- How to Get Contractor Leads That Turn Into Signed ContractsIf you want to know how to get contractor leads that become signed contracts, start with the channels you own: project photos, a complete Google Business Profile, steady reviews, and a website page for each project type and city you serve.
- How to Get Electrician Leads That Turn Into Booked JobsIf you want to know how to get electrician leads that become paid work, start with the channels you own: a complete Google Business Profile, a steady flow of reviews, and a website with a page for each job type and each city you serve.
- How to Get HVAC Leads That Turn Into Booked Service CallsHow to get HVAC leads comes down to two jobs: show up where homeowners look the moment the AC or furnace quits, and answer fast enough to book the call before another company does.
- How to Get Plumbing Leads: A Practical Plan for PlumbersThe short answer to how to get plumbing leads: show up where people search the moment a pipe bursts or a drain backs up, then answer fast.
- How to Market a Cleaning Business and Keep Clients BookedHow to market a cleaning business comes down to two jobs: get found by people who need a cleaner now, and keep the clients you win on a recurring schedule.
- How to Market a Dental Practice: New Patients, Reviews, and RecallIf you want to know how to market a dental practice, start with two jobs: win new patients when they search Google for a dentist nearby, and keep current patients coming back for cleanings and recall visits.
- How to Market a Landscaping Business and Fill Your RoutesHow to market a landscaping business comes down to two jobs: winning more yards in the neighborhoods your crews already drive through, and turning every first job into a recurring account.
- How to Market a Salon: Fill the Chair You Already Have FirstHow to market a salon comes down to two jobs: keep the clients you already have coming back on a schedule, and make it easy for new clients to find you on Google and book without a phone call.
- Restaurant Marketing Ideas: A Practical List Grouped by GoalThe best restaurant marketing ideas each do one job: help nearby diners find you, convince them to pick you, fill your slow nights, or bring first-time guests back.
- Google Reviews vs Yelp: Where Should a Local Business Focus?For most local service businesses, Google reviews deserve more of your time than Yelp.
- How Much Does a Website Cost? A Line-by-Line Guide for Local BusinessesHow much does a website cost?
- How to Create a Google Business Profile: Setup, Verification, and ClaimingTo create a Google Business Profile, sign in to a Google Account, go to business.google.com/create, and enter your real business name, primary category, address or service area, phone number, and website.
- How to Do Local SEO: A Step-by-Step Checklist for Local BusinessesTo do local SEO, check where you rank today, fix your Google Business Profile and directory listings, build useful service and city pages, then earn reviews and local links while you track every call.
Guides for AI search
- Google AI Overviews: What They Are and How to Appear in ThemGoogle AI Overviews are AI-generated summaries that appear at the top of some Google search results, with links to the web pages that support the answer.
- How to Rank in ChatGPT: Get Your Brand Mentioned and CitedHow to rank in ChatGPT comes down to two jobs: let OpenAI's search crawler reach your site, and give ChatGPT accurate information about your brand that it can find, check, and quote.
- What Is AI SEO? The Two Meanings and How to StartWhat is AI SEO?
- What Is Answer Engine Optimization? A Plain Guide to AEOWhat is answer engine optimization?
- What Is Generative Engine Optimization? GEO in Plain EnglishWhat is generative engine optimization?