GOOGLE ADDRESSES NOVEMBER ADWORDS HICCUP

Online businesses employing Google AdWords as a cog in their Internet marketing campaigns should take November’s analytics with a grain of salt. Google sent AdWords clients a Nov. 26 e-mail confirming that incorrect conversion value tracking may result in inaccurate reports this month. This odd glitch that briefly changed conversion values to “1” from approximately…

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WHY PAY-PER-CLICK (PPC) STILL MATTERS

Evolving search engine algorithms and shifting search-engine optimization norms may have shifted pay-per-click advertisements’ roles in online marketing. That doesn’t make it wise to take for granted the prominent visibility-boosting advantage of an ad sitting squarely atop your targeted keyword’s searches, even when searchers don’t click it. In a brilliant way, it remains one of…

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SEO STRATEGIES TO BOOST ANY WEBSITE

Directing traffic toward your website through “search engine optimization” has become a strategic process much more involved than stressing simple keyword emphasis. Google’s 2012 search-engine algorithm evolutions, starting with the world’s most ubiquitous search brand’s mid-year Panda initiatives, set traditional “black-hat” keyword-stuffing and link-farming practices on the run. Increasingly intuitive algorithms now keep sites chasing…

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